Customer Engagement Analytics – All You Need to Know
Regardless of niche, the customer engagement analytics process is always the same. People are coming to your website and engaging with something on your platform. You can use that
Why Hiring a Customer Data Analytics Consultant Might Be Your Best Decision This Year
Let’s be clear – extracting and analyzing the data from Google Analytics and other analytics platforms is a complex and dull task for most people. Whether you’re a CEO, marke
A Step-by-Step Guide to Revenue Attribution Models
Revenue attribution would be the easiest task if a lead would just click on the ad and convert immediately afterward. In such perfect scenario, you wouldn’t have to bother yo
Ad Revenue Attribution – Benefits, Challenges, and Solutions [All you need to know]
Today, most businesses invest in multiple channels – Google ads, Facebook, Instagram, YouTube, TikTok, and more. Unless you know precisely which of these channels brings you the
Be Our New Data Engineer
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners acros
In Search of an Azure/ Power BI Consultant
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners acros
Developing a Gmail to BigQuery Pipeline Using Cloud Function
We love data. The more of it, the better. While our work is focused on digital analytics, using customer data to analyze their patterns and behaviors, this year, we decide to take
Deploying Google Cloud Function from GitLab Using Continuous Deployment
Over the years, software engineering has evolved substantially. The main aim has always been to streamline the whole process, from start to end, to make it as efficient as possible
Integrating GitLab Version Control in Apps Script Via Google Cloud Function
Google’s ecosystem is incredibly widespread, from its productivity suite like Google Docs to the powerful Google Compute Engine platform. We are big fans of Google’s ecosystem