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How to find profitable segments in less than five minutes
Understanding who your most valuable customers are and tailoring your marketing efforts towards them can significantly boost your business’s efficiency and profitability. To
How to make your GA4 reports resemble your Universal Analytics reports
Introduction When it comes to transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4), there’s a common sentiment among users: “I want my GA4 reports to
Google Removes Four Attribution Models: How It Affects Advertisers in 2023
Starting May 2023, Google is removing four attribution models – first click, linear, time decay, and position-based – in Google Ads and Google Analytics. This change has sparke
Google Analytics 4 vs Mixpanel – Detailed Comparison 2023
Learn the difference between Mixpanel and Google Analytics with the help of infographic that outlines the pros and cons of both the tools. This article also discusses the core f
5 Best Revenue Attribution Tools in 2023 (Besides Google Analytics)
Thanks to revenue attribution, marketers can better understand which activities and campaigns provide the highest conversion rate and engagement. In our previous articles, I discus
Best Looker Studio Ecommerce Template 2023
Get our top Google Data Studio ecommerce template. Simply copy the template and connect your own data source to view your ecommerce metrics.