MarketLytics URL shortener with Google Analytics UTM tags

URL shorteners are a necessity but if you are a digital marketer and want detailed data about traffic from different social networks you are out of luck. You can either get a big clump marked / referral and visit for stats OR  you have to tediously create separate utm tags for each social network and then shorten them. This was proving a major barrier in clients adopting proper tagging and I had been thinking of a cleaner way to do this for awhile when I recently clicked through on a blogpost by Avinash from google plus. The first thing I noticed was he had added utm  parameters (ofc he did :D) but on closer look it was tagged ?utm_source=social-media&utm_medium=twitterfbgp  wouldnt it be useful if  we knew the exact social network? (granular the better as I always say) and that too without overhead of creating multiple short urls.

We took a crack at it and created A url shortener that auto tags urls with utm params. Not only that but it updates utm_source to actual traffic source sending visitors. Now you can create one link share on all social networks and then see how much traffic g+ sent vs twitter without any additional work all within the standard GA traffic sources report.

To get started visit  enter url to shorten and click UTM Tags. enable google analytics enable google analytics

ps. utm_source is set automatically. You can customize the utm values if you want. Or just hit Shorten. Happy measuring!!