utm.io URL shortener with Google Analytics UTM tags

URL shorteners are a necessity but if you are a digital marketer and want detailed data about traffic from different social networks you are out of luck. You can either get a big clump marked bit.ly / referral and visit bit.ly for stats OR  you have to tediously create separate utm tags for each social network and then shorten them. This was proving a major barrier in clients adopting proper tagging and I had been thinking of a cleaner way to do this for awhile when I recently clicked through on a blogpost by Avinash from google plus. The first thing I noticed was he had added utm  parameters (ofc he did :D) but on closer look it was tagged ?utm_source=social-media&utm_medium=twitterfbgp  wouldnt it be useful if  we knew the exact social network? (granular the better as I always say) and that too without overhead of creating multiple short urls.

We took a crack at it and created utm.io. A url shortener that auto tags urls with utm params. Not only that but it updates utm_source to actual traffic source sending visitors. Now you can create one link share on all social networks and then see how much traffic g+ sent vs twitter without any additional work all within the standard GA traffic sources report.

To get started visit https://utm.io/  enter url to shorten and click UTM Tags.

utm.io enable google analytics

utm.io enable google analytics

ps. utm_source is set automatically. You can customize the utm values if you want. Or just hit Shorten. Happy measuring!!

Comments

  • Eric Winter

    Very cool, Hussain. I\’ve signed up!

  • risraelkloss

    brilliant! I\’ve been looking for this tool. Now how do I log in and get bit.ly-like tracking results?

    • Hussain

      @risraelkloss:disqus thanks for checking it out. The shortener isnt meant to show stats in the interface. It sends data to google analytics so you can see visits for each link there. we\’re actually in the process of rewriting the app so let me know if you have any recommendations.

      • risraelkloss

        Hussain Thanks for making it.It\’s far easier than Google UTM encoder (https://support.google.com/analytics/answer/1033867?hl=en ) But one problem so far: We\’ve already linked to https://www.bc.edu/alumni once but we need to link there multiple times per week and we\’re getting back an error every time we try to generate a new link to it again. It says \”https://www.bc.edu/alumni already exists in database\”
        What would be helpful is to see what the short URL instead of that message so that we can reuse and re-encode new UTM codes to the end of the URL multiple times for multiple campaigns.

        Were you already planning to allow reuse of URLs? That seems like a requirement in today\’s URL shortening environment.

        • Hussain

          yes thats definitely a major request. we are working on user accounts so you can see all your short url and utm tags in one place. targeting mid next week for release. if you\’d like I can shoot you an email when its live.

  • risraelkloss

    Found a bug. Please email me at bugs at cellalert dot org and I will send you the bug. –Israel

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